ADOBE BECOMES THE OFFICIAL CREATIVE PARTNER OF PREMIER LEAGUE

In a bold new move that blends technology, creativity, and football fandom, Adobe has officially become the Creativity Partner of the Premier League. Unveiled at the Adobe Summit in London, the partnership is more than just branding. It is a major step forward in using generative AI to engage fans on a new level. Adobe’s tools including Adobe Express and Firefly AI, will be directly integrated into the Premier League’s website and Fantasy Football app for the 2025/2026 season. That means fans won’t just manage their fantasy teams but be able to design them. From creating custom kits and badges to designing slick social media posts, users can tap into professional quality templets and AI-powered tools, all without needing graphic design experience.

This collaboration signals a shift in who gets to create. For years, AI promised to democratize creativity and now with over 1.8 billion football fans worldwide, Adobe is turning that promise into action. Every supporter can become a match day storyteller, armed with features like video generation, image creation from text prompts, and even object removal, right at their fingertips. Adobe’s Experience Platform is working behind the scenes to deliver personalized content in real time from tailored push notifications about your favorite player, to emails that reflect your Fantasy Football picks.