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Bolt, Kenya’s ride-hailing platform is introducing a new family profile feature that allows one person to manage and pay for rides for up to nine other people, all from a single Bolt account. This launch supports Bolt’s broader commitment to delivering a high-quality ride-hailing experience built around safety, convenience, and everyday usability.
Family Profile is designed to support networks. According to data by Bolt, 2 to 6% of Bolt rides are currently ordered on someone’s behalf other than the account holder, often requiring manual coordination and sharing of trip details
The new feature simplifies that process, offering a built-in solution that allows customers to invite others to join their profile, set monthly spending limits, and receive live trip notifications. Members can request rides independently if they use the app, while the account holder retains oversight.
“The launch of the Family Profile feature marks a significant step in empowering our customers to provide safe, seamless, and convenient transportation for their loved ones,” Dimmy Kanyankole, General Manager Kenya and Tanzania at Bolt said. “By combining control, transparency, and flexibility in one feature, we’re proud to bring greater value and peace of mind to households across Kenya.”
Family accounts do not change Bolt’s core policies around rider eligibility. Each member added to a Family Profile must have their own Bolt account and meet the platform’s minimum age requirement of 18. This means the feature cannot be used to book rides for unaccompanied minors. These age restrictions are in place for legal and safety reasons and ensure that all riders using the feature remain subject to Bolt’s existing terms and conditions.
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