SAFARICOM TO SCRAP CURRENT DATA BUNDLES BILLING

Safaricom is set to overhaul its data offering by scrapping the traditional MB/GB-based bundles in favour of a time-based billing model.
According to a report on Wednesday, August 20, 2025, the telco will gradually phase out the existing data bundle system and introduce plans where customers pay based on the duration of internet access rather than the volume of data consumed.
The new model, already being piloted under the “B-Live” bundles, allows users to purchase internet for specific periods — such as one hour, three hours, or daily access — without worrying about data caps. Safaricom says the change is aimed at offering simpler billing, greater value for heavy internet users, and improved network efficiency.
However, analysts caution that the shift could disadvantage light users who mainly browse or use social apps, since they will still be charged for time spent online even when consuming minimal data.
Currently, Safaricom continues to offer monthly, 5G, and home fibre bundles, but the telco’s move signals a clear departure from the long-standing MB/GB billing model.
This would mark the biggest shake-up in Kenya’s mobile data market in years, potentially setting a new trend for how internet services are priced in the region.