LUNO CRYPTO CURRENCY RE-ENTERS KENYAN MARKET AFTER A DECADE AWAY

Luno, a leading cryptocurrency platform founded in Africa, has announced its return to Kenya nearly a decade after first entering the market. The move comes as Kenyans show growing interest in digital currencies and regulators progress toward developing a framework to govern their use.
Luno previously operated in Kenya between 2013 and 2014 under the name BitX. The platform now operates in more than 40 countries and says its return is driven by a combination of strong local demand and a maturing policy environment.
Apollo Sande, Luno’s Country Manager for Kenya, said Kenya is one of Africa’s most dynamic markets for digital assets, with a population that’s increasingly comfortable with technology and financial innovation.
“We’re excited to officially re-enter the Kenyan market with a full suite of crypto trading services tailored for both individual investors and institutional users,” said Apollo Sande. “Our goal is to make crypto accessible, transparent, and trusted-by offering the tools, education, and platform users need to make informed investment decisions.”
Luno’s launch comes as Kenya prepares to finalise its digital asset regulatory framework. The platform said it is collaborating with industry players and government bodies to support the responsible growth of crypto adoption
The company’s leadership believes this approach will help foster financial innovation while addressing risks to consumers posed by P2P platforms, such, fraudulent counterparties, execution delays, regulatory uncertainty and poor accountability.